리텐션 (Retention)

리텐션이란, 유저가 얼마나 앱을 지우지않고 계속 활동하는지에 대한 지표이다.

해당하는 앱은 리텐션이 좋지않은 예로, 광고때문에 사용자 경험이 좋지 않거나 앱이 효용이 없으면 당연히 리텐션이 떨어진다.

즉 좋지않은 앱은 1주째만 하더라도 저렇게 유저가 앱을 지우게 되어 몇 퍼센트 남지 않게 되는데, 앱의 퀄리티를 간접적으로 알수있는 지표이기도 하다.

앱의 장르에 대해서도 영향을 많이 받는데, 예를들어 아래와 같을 수 있다.

  • 하드코어는 단기 리텐션은 떨어지나 장기에서는 비교적 높은 편이며
  • 캐주얼은 단기 리텐션은 높은 편이나 장기로는 낮아진다.

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