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LTV (Lifetime Value) – Go Lab

LTV (Lifetime Value)

고객생애가치 (Customer Lifetime Value)로, 한 앱에서 유저가 앱에서 창출하는 가치를 말한다.

평균이용기간 x ARPDAU + 평균구매액 x 구매유저수

로 당연히, 리텐션이 높을수록 LTV가 높다.

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