Go Lab Content › 게시판 › 자유게시판 › E-Commerce by Kenneth C. Laudon – buy book · 9780131735163
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Aaron Albert
손님E-Commerce
Business, Technology, Society
by Kenneth C. Laudon, Carol Traver- Author: Kenneth C. Laudon, Carol Traver
- Language: english
- Format: hardcover, 879 pages
- Release date: March 1, 2006
- Publisher: Prentice Hall
- Genres: business, textbooks, entrepreneurship, technology, economics
- ISBN: 9780131735163 (0131735160)
About The Book
For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
PDF ebook E-Commerce buy cheap iPhone on IndieBound. Hardback E-Commerce Kenneth C. Laudon read online. TXT book E-Commerce by Kenneth C. Laudon. Hardcover E-Commerce download for Android on Amazon.
Paperback book E-Commerce Kenneth C. Laudon read. MOBI ebook E-Commerce download on Mac on Dymocks. FB2 ebook E-Commerce. Online E-Commerce by Kenneth C. Laudon buy Kindle on Barnes & Noble.
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