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Virginia Oliphant
손님Strategic and Competitive Analysis
Methods and Techniques for Analyzing Business Competition
by Craig S. Fleisher, Babette E. Bensoussan📕 Strategic and Competitive Analysis • Read More 📕
- ISBN: 9780130888525 (0130888524)
- Format: paperback, 480 pages
- Language: english
- Author: Craig S. Fleisher, Babette E. Bensoussan
- Release date: April 8, 2002
- Publisher: Pearson
About The Book
This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.
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